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Nogoum FM TV
Project Type
Branding
Date
2023
Nogoum FM TV brings the iconic spirit of Egypt’s leading Arabic radio station to the screen with a vibrant and modern identity. Built on flexibility, the visual system adapts to different color moods that reflect the rhythm of programs throughout the day, while preserving the original typography that audiences know and trust. A dynamic, colorful TV star icon adds a fresh twist, symbolizing energy, entertainment, and continuity. Featuring the country’s most famous hosts, Nogoum FM TV positions itself as a lively, ever-evolving destination that connects with viewers around the clock.
Alongside the channel’s brand identity, we developed distinctive logos for all 25 Nogoum FM TV programs. Each logo was crafted to align with the overall visual system while capturing the unique style and mood of its show. By blending diverse art techniques, custom illustrations, and expressive typography, we ensured every program has its own character while remaining part of a cohesive brand family.
